Monday, March 28, 2011

Programmers... Cheaper Isn't Always Better



If you're anything like me, you don't want to overpay for anything.. even your website programming.  As a result, I've been using eLance and Odesk for a number of years to find affordable programmers to help with website design, programming, and other technology dependent projects.



During the last year I've embarked on a number of web based projects. Catch phrases like, "spreading yourself too thin", "biting off more than you can chew", and dozens of others come to min - but I'm not here to talk to you about my work habits.  What I can tell you is that managing multiple projects simultaneously helps you appreciate quality programmers.  I define a quality programmer as:



--Someone who anticipates your needs.  They don't wait to be micromanaged. Rather, these programmers cover all the details so you don't have to.  



--Someone who is more than a programmer - they are capable of wearing the user's shoes.  When programming they aren't about simply following your instructions. Instead they think about how users will interact with the site and make the appropriate design/programming choices. 



--Someone who takes feedback and applies it across the site.  Often changes are asked for but not applied throughout.



I know these descriptions of the ideal programmer may seem obvious, but finding a programmer that exhibits these characteristics is easier said than done.  





How do you find the right programmer?



Unfortunately, finding the right programmer isn't all that easy. Trust me, I've gone through dozens.  But I have learned how to improve my chances of finding a programmer who will get the job done.  



A good place to start is to ask, when you post a job or search for a programmer, for the above characteristics.  Even if the response is, "yeah, sure," you know they are aware of your expectations and what type of resource you are looking for.  It's always good to place your expectations out there from day one!





The next step is to keep trying new providers until you find one or two you can depend on.  Working with the same providers over and over can build trust and mutual respect.  To be successful, reward your best programmers with additional work when possible.





Happy programming!



Saturday, March 26, 2011

Help Me Hit 100 Reviews On Amazon!





Last week I launched the second edition of my book, SEO Made Simple. For over 3 years, thousands have benefited from the insights I provide documenting my climb to the number one position on Google - the world's largest search engine, for competitive search terms.



I have been so excited about all of the blog comments, forum posts, and emails I've received from all of you over the last week on the new book - thanks so much. Not to mention all of the positive feedback I've received on the Marketing Blog.  I couldn't be more grateful. Now, I'd like to see what else we can all accomplish together.  After this initiative, I'll share my findings in a post on how to get your printed materials, ebooks, and other resources top rankings on Amazon.com.


One of my personal goals it to have the new edition of SEO Made Simple reviewed by 100 individuals on Amazon.com. With your help, I know it's possible.


Will you help me? 


For those who write a review of my new book, I'll be giving you access to my special SEO video ($297 value) where I personally show you my exact formula for achieving #1 results on major search engines including Google.  I reveal my personal method for getting top rankings again and again.  Imagine what your life would be like if you could be ranked number one for ANY search term you chose?  


Not only do I reveal this in my book, SEO Made Simple, but I'm holding nothing back as I give you the step-by-step formula for achieving a number one ranking with a video where I personally show you the ropes.  If you can help me hit 100 reviews on amazon, I'll show you how to achieve top rankings.  


Let's give it a go


If you support this initiative, send me an email at support@marketingscoop.com with a link to the Amazon.com review.  I'll provide you with access to the video so you can get started on optimizing your website asap - even if you don't have any previous SEO experience.  Anyone can have number one rankings as long as you follow my proven formula.  Thanks for your support.  Amazon.com here we come - marketers unite!  Review it





Tuesday, March 15, 2011

SEO Made Simple (second edition): NOW AVAILABLE!




2nd Edition Now Available!


Well, it's finally here. A number of years ago when I started out in online marketing and Search Engine Optimization (SEO), I never believed that I would have the #1 ranked SEO book on the market. Today, I've taken the next step in providing the best search engine optimization advice with a second edition!


If you're already purchased SEO Made Simple, you'll find that SEO Made Simple (second edition) has all of the same great advice, plus additional techniques, case studies, examples, and proven methods for achieving the top position on Google for any keyword phrase. If you're learning about SEO Made Simple for the first time, you are sure to find the SEO techniques revealed to be simple, powerful, and highly effective.


The long-awaited SEO Made Simple (second edition) comes after tons of additional real-world experience and multiple changes to the Google algorithm. Updates like "Caffeine", "Panda", etc. has made SEO more challenging than ever.. but I've made it simple for you!  Let me be the first to tell you that you don't have to be a search engine optimization expert to achieve number one rankings. Simply follow the step-by-step instructions I've revealed in SEO Made Simple (second edition): Strategies for Dominating the World's Largest Search Engine.


Celebrate the Launch of SEO Made Simple (2nd Edition)!


I'd like to invite you to purchase the new edition of my book this coming weekend. When you do, you'll be supporting a worthwhile cause. As I do with each book I author, all launch proceeds go to charity. If you purchase SEO Made Simple (second edition) on March 18th, 19th, or 20th (Friday - Sunday), I will donate all proceeds to the Susan G. Komen Foundation.


We are all very fortunate and I want to give back to all of you who have supported my blog, multiple websites, and the marketing forum. In addition to donating proceeds to charity this weekend, I will provide anyone completing a review on Amazon.com with access to my exclusive SEO video - showing you exactly how I complete my link building on a monthly basis.


This exclusive video is not available anywhere else and will no longer be offered for purchases made after Sunday, March 20th. As is always the case with book launches, people read a post after the deadline and ask for the bonuses. Unfortunately, this one is so good that I'm keeping it for those who support the cause and make a purchase this weekend only (March 18th, 19th, or 20th).


Celebrate SEO


I'm looking for your support this weekend.  Not only will you receive the latest and most effective information on what it takes to achieve #1 rankings on the world's largest search engine, but you'll be supporting the Susan G. Komen foundation.  Additionally, for those providing a review on Amazon.com, you'll receive my exclusive video that shows you how to build effective links on a regular basis.  


For those who are interested in the Kindle version of SEO Made Simple (second edition), you can find that here: SEO Made Simple (2nd Edition): Kindle Version


All bonuses and donations apply!  After submitting your review, send me an email at support@marketingscoop.com and I'll be sure to give you access to the bonus videos!


Kind Regards,
Michael H. Fleischner