Many of you know that I've written a couple of Internet marketing books (SEO Made Simple & PPC Made Simple) and spend a good deal of my time online. That said I'm always looking for helpful tools and resources to improve the effectiveness of my online marketing.
It's a bit embarrassing, but I've been spending so much time on Search Engine Optimization (check out my latest SEO project at SEO Experts: The SEO Provider Directory) that I've been away from PPC for far too long. I recently logged into my Google AdWords account to find a new interface and new "rules" around PPC marketing. Yikes! I hate it when Google goes off and changes stuff - on a monthly basis.
Anyway, I started talking with some Internet marketing colleagues at a recent conference and learned about SEMrush. I used this tool a number of years ago and just started using again. The reason I bring it up is because it reminds me just how important it is to have the right tools for marketing online.
Anyway, I started talking with some Internet marketing colleagues at a recent conference and learned about SEMrush. I used this tool a number of years ago and just started using again. The reason I bring it up is because it reminds me just how important it is to have the right tools for marketing online.
SEMRush is a tool for Google organic search and AdWords competitor keyword research. Essentially, the tool is a huge database that analyzes the first 20 Google results for about eighty to a hundred keywords across more than 40 million domains.
The reason I started using SEMRush again is because you can get information on the keywords your competitors are using as well as:
- -Google keywords for any site
- -AdWords keywords for any site
- -A list of your competitor's organic keywords and and AdWordskeywords
- -A copy of Adwords Ads texts
At the end of the day, the benefit of using a tool like SEMRush is that you can find hidden profitable keywords that your competitors are using. This is helpful when you're entering a new niche or expanding your list of keywords. The benefit of using a database like this is getting access to helpful information you otherwise would never get access to - helping you generate profitable campaigns more quickly and efficiently.
I can encourage you to learn more about SEMrush and other online advertising research tools like SpyFu or Compete. Leave a comment on the tools you use for your online AdWords marketing!
For more free marketing advice, visit the marketing experts at http://www.MarketingScoop.com.
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